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from march 30-april 2,2025

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foodaily innovation expo

the 2025 foodaily global food and beverage innovation expo & fancy foodaily festival (referred to as the foodaily innovation expo) will be held grandly at the shanghai national convention and exhibition center from march 30 to april 2, 2025. this grand event showcases foodaily's adherence to the characteristics and goals of "global vision, chinese opportunities, and industry acceleration." it brings together the rich industry resources accumulated over 15 years, carefully orchestrated a global food and beverage innovation and premium product launch platform, as well as an ecological linkage platform in china. the foodaily innovation expo is not only a professional innovation exhibition for the chinese food industry but also the most innovative and dynamic gathering place for brands and elites.

2025 foodaily global food and beverage lnnovation connect

previously known as foodaily fblc, foodaily global food & beverage lnnovation conference is a"premier platform" designed for decision-makers in the food and beverage industry. lt integrates summit dialogues, innovation exploration, and intellectual exchanges. lt serves as a key indicator of global food industry trends and is one of china's most influential industry innovation conferences.foodaily innovation conference has successfully held nine editions since 2015. over the years, the conference has show cased more than 19,663 skus of international innovative products and featured 625 prominent speakers who delivered 511 engaging presentations.

foodaily innovation conference viewed from a global perspective, explores local innovation development through inspiration, opportunities and practical solutions. the conference will feature multiple segments, including global innovation collections, ecological conference, category & theme-specific forums, and innovation private session. lt aims to share innovative product cases, business practices, and technological solutions to help brands and product decision-makers uncover new categories and scenarios, deepen industry resource connections, and collectively drive industry innovation.in 2025, foodaily lnnovation conference remains committed to its core mission of "connect with global innovations bringing together industry partners to explore growth opportunities and drive future advancements.

isee award

isee award is a leading, authoritative food award that was launched by foodaily in 2018.

it is unmatched in scale and industry influence,covering china, japan, south korea, europe, north america, australia, and other countries and regions,with a level of expertise in judging that is known as the "nobel prize of the food industry”.

focusing on innovation and taste,the isee award adheres to the principles of "international standards, independent and authoritative evaluation, and non-commercialization".

significant activities

global vision, local implementation, innovative solutions

global innovation collections

every year, foodaily carefully selects over 300000 new products from around the world to enter the foodaily global foodand beverage new product database. by 2025, they will showcase the latest and most benchmark global 3000 new products at the foodaily lnnovation expo, promoting industry innovation acceleration through tasting and exchange activities. we invite over 500 emerging domestic brands and thousands of new products to the site with the same strict selection criteria, creating a gathering place for local and international innovation benchmarks, a place for deep innovation exchanges, and a source of product inspiration. through a 4-day industry trade exhibition and exchange, we explore and incubate new brands and products with explosive potential.

fancy foodaily festival

themed new product launch, consumption scenario experience expo areas, new arrivals showcase on traffic platforms

foodaily innovation expo devotes itself to creating large-scale event ip [fancy foodaily festival ]. through exhibition and festival linkage, it will transform the field from a traditional exhibition hall to an online and offline inexhibition and out exhibition omni-directional field, andinvite tiktok, little red book and other high-quality traffic resources for in-depth cooperation and empowerment.focusing on innovative and creative food and beverage lifestyle, gathering the main consumer groups of trendyfood and beverage, creating a new product outbreak gathering place for food and beverage brands, and ignitingnew product explosion growth.

in-depth, actionable, closed-door sharing

innovation private session

the「innovation private session」is positioned as "in-depth, actionable, and closed-door sharing". organized by foodaily, it focuses on industry hotspots, the top ten annual consumption scenarios, niche category tracks, or new business opportunities. the event invitesindustry think tanks, innovative solution providers, and decision-makers from innovative brands -key influencers in the industry chain and innovation ecosystem - to deeply share their experiences, insights, and perspectives on specific issues. the sharing themes cover areas such asproduct innovation, technological innovation, digital marketing, and packaging innovation.